I reviewed the CAMPER Weather. Have a Camper Day! app and saw John Stewart potential in the commentary.

For those of you that have never heard of Camper, it’s a shoe company out of Spain. I get why brands like Oakley see the branding potential in creating a surfing app to promote their surfing product line, but the Camper app doesn’t make any such connection.

Why the long app title? No idea. It doesn’t help that a lot of worldwide consumers may not have heard of the company. The bigger problem however is file size. At 141MB, it’s larger than Apple’s Music app and Safari. By asking users to download a massive weather app that requires WIFI, aren’t you cutting down the potential audience on cell networks that may have gone for a trial run but were prevented because of file size?