Tag Archives: file-size

Donation avalanche – app revenue through giving

There were a number of great designs within the Utah Avalanche Center app. Most developers likely won’t consider donations as a viable business model beyond goodwill. In the case of The Utah Avalanche Center, donations drive 2/3 of the organization’s funding and allow services such as mobile services.

What the UAC does well is clearly state why the organization relies on donations and then creates an easy way to complete a transaction. You’re holding in your hand the end result.

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The contact section of the app is also well done. Icons reinforce contact information text and what to each outreach channel provides.

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Last, the camera feature is clever in how it records slope, location and timestamps when the photo was taken. It crashed the app every time though effectively making the feature useless, so I have to ding the app in speed (for crashing) until that gets resolved.

When size matters – when is an app file too big?

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I reviewed the CAMPER Weather. Have a Camper Day! app and saw John Stewart potential in the commentary.

For those of you that have never heard of Camper, it’s a shoe company out of Spain. I get why brands like Oakley see the branding potential in creating a surfing app to promote their surfing product line, but the Camper app doesn’t make any such connection.

Why the long app title? No idea. It doesn’t help that a lot of worldwide consumers may not have heard of the company. The bigger problem however is file size. At 141MB, it’s larger than Apple’s Music app and Safari. By asking users to download a massive weather app that requires WIFI, aren’t you cutting down the potential audience on cell networks that may have gone for a trial run but were prevented because of file size?

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